Elite Media and PR Services for Health & Wellness Professionals

By: Loolwa Khazzoom, Founder, Dancing with Pain

November 28th, 2010 • Chronic Pain LiteraturePrint Print

With the health & wellness industry booming, it is challenging to stand apart from the crowd. To move beyond the scope of a niche market, you need an effective media campaign that highlights the uniqueness of your work and talent. You need someone who can recognize and leverage the nuances that set you apart from the rest, effectively capturing the attention of a mainstream audience.

Loolwa Khazzoom has 25 years of experience as a public relations manager, media strategist, writer, editor, and more recently, social media manager. In addition, she is a health & wellness coach with her own remarkable story of healing – giving her an edge over other media professionals.

Loolwa offers comprehensive services, including the following 

  • Media strategy consultation
  • Public relations management
  • Multimedia writing and editing
  • Book development and placement
  • Branding, marketing, and promotion
  • Social media development and management               

Loolwa has published health & wellness articles in top media outlets including The Washington Post, CNN, Self, and AARP, and in this capacity, she has worked with prominent integrative medicine practitioners, including Andrew Weil, MD, David Simon, MD, Larry Dossey, MD, James Dillard, MD, Martin Rossman, MD, and John M. Kennedy, MD. In addition, Loolwa herself has been featured in leading media outlets including The New York Times, ABC News, PBS “American Health Journal,” and the Johnson & Johnson health channel. 

Loolwa has an uncanny talent of getting to the heart of a matter quickly and gently. Through reviewing your work and interviewing you personally, she will identify the essence of your message and determine the most effective strategy for positioning you in the media marketplace. For more information or to schedule a complimentary initial consultation, visit the Loolwa Khazzoom Media Services website or contact Loolwa directly, at loolwa at loolwa.com.


“Loolwa has been great to work with…She is wonderfully creative and flexible; she is a great communicator; and she has a great attitude. She is very savvy with media…I recommend her very highly.” – Martin Rossman, MD, Founder, The Healing Mind

“Loolwa is among the few media pros who really understands integrative medicine, both as a patient and a healer herself. She’s a skilled writer, but even more to the point, she’s hardworking and persistent… I recommend her highly.” – Brad Lemley, Editorial Director, Weil Lifestyle, LLC

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