For those of us with chronic pain and disability, being self-employed may be our most viable work option. So I’m writing a series of posts on how to launch your own business, in case it seems like the right thing for you. In my opinion, step two to launching your own business is getting informed about the basics of running a company. Here are my recommendations three must-have books to read:
1. The Girls Guide to Starting Your Own Bsiness, by Caitlin Friedman and Kimberly Yorio
This book is like a map — offering the layout of the land of launching a business, from start to finish. It is easy to read and is written in the tone of one friend talking to another, making it super accessible and easy to follow.
It truly starts off at the very beginning — helping the reader take inventory about why we are thinking of starting a business, what we have to offer the business world, and whether we have the personality and follow-through of an entrepreneur. This book has a wonderful resource guide in the back, offering all kinds of assistance on the startup journey.
2. Positioning, by Al Reis and Jack Trout
This marketing classic will help you further understand what sets you apart from the crowd — what your edge is and how you can work it. It also will help you understand how to realistically assess where you stand in relation to your competitors and how you can use that position to your advantage.
3. The Girls’ Guide to Building a Million-Dollar Business by Susan Wilson Solovic
This book will help you think big and act big. It will help you not only believe in yourself and your ideas, but take effective action in implementing them. I find this book especially useful in helping women understand and get past our fears of being intellectually and financially aggressive. As the author explains, that fear is what keeps women from achieving the same level of success as many of their male counterparts. This book also has a fantastic resource section in the back, as well as guidance throughout the book on how to use it.