Supermarket Delivery: Not Just a Contribution to Society, but a Smart Business Move

By: Loolwa Khazzoom, Founder, Dancing with Pain

November 27th, 2009 • Living with Chronic PainPrint Print

I just called two friends and cried out of some combination of relief and joy.  The past week has been really rough for me.  I have been dealing with intense thigh/groin pain that has made it difficult to walk, and my nervous system has been all jacked up. 

(Nerve pain! Fun!)

(Nerve pain! Fun!)

I have increasingly been getting shots of nerve pain throughout the right side of my body — in my arms, legs, hands, feet, everywhere.  It feels like getting little electric shocks when I move.

A few months ago, a brochure appeared in my mailbox, advertising a local store that delivers food. Unlike the few supermarket chains that, as far as I know, have delivery options via Internet only, this store allows you to order by phone, as well as by Internet.  It also delivers the goods in about half an hour. 

It’s open from 8 a.m. to 12 a.m., so food is available pretty much around the clock. While most of the food is conventional, there also are a number of organic options.  What’s more, the total cost of delivery, taxes and everything, is $5.  Wow!

moneyMy mom used to order food from a major supermarket chain, via Internet.  Not only was the procedure a major hassle for her, but the store consistently screwed up her order; and it charged a lot of money for the service.

I think that every store should have a low-cost delivery option like the one offered by this local store, at the very least for people who are disabled or ill. Here are the many ways that a service like this can be life-altering for those of us with chronic pain:

  1. When our pain is jacked up; when we can barely move; and when we have no food left, we will not be stranded without anything in the house.
  2. We do not have to revolve our lives around the availability and willingness of other people to help, and we do not have to feel the discomfort of imposing on other people to do our shopping.
  3. We are not dependent on having friends in our area whom we feel comfortable asking for a favor.  In fact, we are not dependent on having friends, period. Being that so many of us in chronic pain live in isolation — the greater our pain and disability, the more so — this independence is critical.telephone
  4. By having both a web and a phone order option available, there is less chance that we will exacerbate our pain or otherwise encounter an obstacle related to our disability.  If we have trouble speaking, we can use the Internet.  If we have difficulty typing or challenges seeing, we can use the phone.
  5. By charging a nominal amount for the service, we will not undergo even more financial burden at a time that we can least afford it — when our ability to work and generate income is compromised by our disability.

I called the owner of the company, just to let him know how much this service means to me.  I really hope that other companies become aware of the pressing need for this kind of service.  Being that 76 million Americans suffer from chronic pain, never mind the litany of other disabilities and illnesses, this kind of service is not just an important contribution to society, but it also is a smart business strategy.  Because you bet that when my pain levels are jacked up, I will turn to the store that delivers.



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